Johns Hopkins Medicine (JHM) began with multiple, ungoverned taxonomies that had been mapped to generic health terms from a licensed content infrastructure. The relationships that had been created between the JHM taxonomies and the licensed content taxonomies allowed JHM to display their doctors and services alongside health articles.

Coming into the Health project, JHM had several goals related to their metadata and content:

1. JHM hoped to continue showing doctors and services alongside health content in the future, but wanted to abandon the Krames Staywell taxonomies, which were not working for them.

2. At the same time, JHM hoped to maintain the metadata relationships they had created to the Krames Staywell content, which would save them from having to re-map their doctors and services again.

3. JHM wanted to be able to create new, custom health content that didn’t need to be retrofitted into the Krames Staywell taxonomy in order to relate their own doctors and services to it.

4. JHM sought a simpler way of managing and relating content and didn’t want to have to rely on Krames Staywell’s siloed mapping tools.

As part of the Health project, I assisted them by:

• Providing a strategy for integrating the licensed content into a revised, and expanded architecture of the Health site.

• Leading the development of a new taxonomy for JHM’s content, which is more aligned with the JHM health terminology and vision.

• Developing the infrastructure and providing the strategic guidance to manage this new taxonomy in Sitecore, which served as a more integrated and centralized toolset than what they previously had from the licensed content. This new taxonomy also allowed JHM to be able to create custom health content and not have to rely on re-integrating that into the licensed content disordered taxonomy.

• Mapped the old metadata (taxonomies) to the new metadata in order to maintain years of metadata relationship building that JHM had undergone.